Social media marketing is highly rewarding for most businesses. According to Hubspot marketing statistics, 90 percent of all marketers say that social media marketing has enhanced their business. Social media marketing gives you an excellent return on investment.
Videos are performing far better than other forms of media. They create more engagement and deliver the message perfectly. Let’s get a quality video creator and start editing videos to upload on your social media channels.
In this blog, we will talk about a few reasons why you should focus on social media marketing. Moreover, we will talk about how to get the most out of it.
Social Media Gives Unlimited Traffic
Regardless of your niche, a huge number of your potential clients are using social media platforms. According to Pew Internet, about 68 percent of American adults use Facebook. Moreover, 78 percent of youngsters aged from 18 to 24 use Instagram. And it doesn’t stop here, 37 percent of people over 65 year use social media as well.
When you join social media platforms, you get access to all these clients. Sharing your blog posts, products, services and other links to social media channels can get you a lot of traffic. Ultimately, you can convert these visitors into your clients.
Improve Search Engine Optimization
Did you know that search engine crawlers know when a page gets traffic or is ignored? Driving traffic to a page improves your rankings faster than ever. Thankfully, it is as simple as sharing a link on your social media page.
In addition, you must re-share your posts at least after a month. Gladly, it doesn’t take more than a few seconds. It is important because you get new followers continuously. However, you shouldn’t re-share time-bound posts, news, offers, etc.
Understand Your Audience with Social Media
One of the most important parts of a successful marketing campaign is to understand your audience. With social media marketing tools, you can understand your audience better than ever. Thankfully, you can understand your customer’s behaviour by reading their posts.
Here are a few things you can learn about your audience through social media:
- What are their favourite products?
- What posts do they like to share?
- Favourite hobbies of your customers
- What websites do they prefer to visit?
Once you get answers to these questions, you can design a better marketing strategy. Moreover, you can design your content accordingly. Ultimately, you will see a rise in your sales.
Build Relationships with People
When you build a relationship with your customers, you retain them for a long time. Moreover, they give you positive feedback that results in more customers.
Instead of trying to sell on social media, try to connect with them. Answer their queries and try to entertain them while staying relevant.
If you notice the strategy of popular brands, they prefer bonding with their customers. Ultimately, the bonding leads to a long-term relationship rather than one time visit.
Social Media Advertisement Is More Rewarding
Thankfully, social media platforms allow you to target a group of people with specific interests. Furthermore, you can choose their age, education, behaviour, industry, etc.
Using a video creator, you can make brilliant videos targeting your audience. Moreover, you can retarget your ads as well. However, you need to use an ads management tool to track the visitors coming from ads.
As mentioned earlier, most of your clients are already using social media platforms. Companies that offer quick responses generate more leads and retain clients. Social media allows you to connect with your customers with ease.
Many studies like this one reflect that customers are willing to pay more in return for excellent customer service. With social media marketing, you can increase your profits more than you can imagine.
Your Competitors are Using Social Media Platforms
Most companies have social media presence and they are spending a huge budget on social media marketing. If you haven’t already started, you are missing a great deal. Most likely, your competitors are using more than one social network. For instance, 91 percent of retail brands use a minimum of two social media websites.
Should you start using all of the social media networks? Well, it is not a good idea. Start with one or two networks that you can handle in the long run. Keep in mind that you need to engage with your audience actively. Hence, it is important to use one or two channels only.
Everyone Gets an Equal Chance
Gladly, social media offers a level playing field. Everyone can open an account without any cost and get access to built-in tools.
Yes, bigger brands do have some advantages like huge budgets, popular names, etc. However, it doesn’t mean that you are too far from the competition. With an effective social media marketing campaign, you can make a huge impact. Connect you with the audience and build your own brand.
Social Media is Key to Newsjacking
You never know when an influencer mentions your brand on a social media platform. Moreover, you may get highlighted in a meme or news story. This is your chance to interact because everyone is looking at you.
Without any surprise, it can go viral resulting in traffic boosts and media coverage. The strategy, often known as newsjacking, is one of the best ways to get popular overnight. However, you need to be active and follow the trends. Be the first to react as soon as you see an opportunity. Otherwise, your competition is always trying to ride the trend.